With over 1 billion monthly active users, and a significant portion being young adults, TikTok has become the go-to platform for many influencers due to its simple format and the high engagement the app typically achieves.
And of course, a platform with such a large audience is also a great option to sell stuff. If you're thinking about selling products on TikTok (and if you're not, you should be), we'll give you great options for trending TikTok products guaranteed to make you money.
Selling With TikTok Shop
TikTok Shop is an ecommerce feature within the TikTok app that allows businesses and creators to sell products directly to their followers, versus going to a brand’s website.
It's very direct, enabling users to discover and buy products without leaving the app. It seamlessly integrates shopping with content.
The 28 Best Products to Sell on TikTok in 2024
TikTok is an ever-changing landscape where trends come and go. To make the most of the platform and everything it has to offer, it's important to stay up to date with the products that are attracting interest.
These are the top trending TikTok products guaranteed to make you money in 2024:
1. Perfume
Everyone wants to smell great, especially if they have a date to impress. TikTok’s large user base will open up tons of opportunities to sell fragrances. They’re timeless products and have low production costs, just make sure you pack them securely if you’re shipping them in glass bottles.
2. Phone Cases
Phones are expensive investments, but they’re now a necessity. The last thing people want is to damage them or see scratches on the surface. That’s where phone cases come in.
Provide customers limitless options, from cute customized designs to sturdy shockproof casings. You can also use a print-on-demand supplier to facilitate one-off designs such as people’s names or photographs.
3. Face Serum
Face serums are quick and easy solutions to keeping your skin firm, plump, and healthy. Since most people are spending eight hours or more working, they’re always looking for ways to practice self-care most efficiently. You can provide them with organic options or start your brand by making one at home, there are plenty of recipes online.
4. T-Shirts
T-shirts will always make profits in ecommerce. Every person owns different kinds of tees, from plain whites to graphic designs. Stay ahead of the competition by offering customized print designs. They’re perfect for special occasions from birthdays to company team-building events. Make sure you have all kinds of sizes available, including plus-size options.
5. Casual Dresses
Selling various casual clothing will introduce you to a wider audience, especially if you take advantage of TikTok’s live-selling feature. You can feature multiple combinations by having a model wear them on-screen. It’s also a fun and interactive way to talk to customers and secure sales. Just have different kinds of casual dresses available on hand.
6. Shampoo & Conditioner
Products that are always in demand are basic self-care items like shampoo and conditioner. Nowadays, people would rather buy these online than go to the grocery store. Make their experience more convenient by offering exclusive bundle discounts and promotions so they can stock up and you can spend less on shipping costs.
7. Lipstick & Lip Gloss
Next to hair care products are travel-friendly makeup items like lipstick and lip gloss. They’re compact, affordable, and can give women shinier and prettier lips. In your case, they’re easy to pack, profitable, and you can tie them in cute little ribbons for a personal flair when you ship them.
8. Moisturizers and Mists
Moisturizers and mists keep your skin hydrated, preventing it from drying up and incurring unsightly flakes. One good way of selling them is to put them in travel-friendly pouches and sell them as a package. Step up your game by handing out options in different colors, and show your customers that your store cares.
9. Sunscreen
People think sunscreen is a seasonal item that peaks during summer. The latter might be true, but you can effectively sell this skincare item year-round, especially if you’re catering to outdoorsy people like hikers and athletes. Sell options that have UPF50+ ratings. They offer excellent sun protection, and if you have them in travel-friendly tubes, then you’re extremely likely to make money.
10. Body Lotion & Creams
If you’re already providing buyers with face serums and moisturizers, then throw body lotions and creams into the mix. They can replenish lost moisture and can keep skin soft and supple. You can turn your store into a one-stop shop for skincare solutions, and if you can ship them all at once, you’ll save more margin!
11. Blouses & Shirts
If you’re planning to start a clothing TikTok shop then blouses and shirts are a good idea. You can offer various colors and sizes with unique prints. Take advantage of TikTok’s live-streaming feature to help potential buyers see the actual products when worn. It’s also another neat way to engage with them, and if they like the experience, they might just stick around for other items too.
12. Beauty Supplements
Vitamin supplements are a crowded marketplace, but it doesn't make it impossible to make a profit. Collagen Supplements like the NeoCell brand are popular due to their overall health benefits. These supplements can increase muscle mass, prevent bone loss, and improve skin. They’re especially preferred by fitness enthusiasts.
13. Concealers & Foundations
The makeup market is another saturated environment, so if you want to effectively sell concealers and foundations, then step up by creating hyper-engaging videos. Show how well your products can effectively hide blemishes, dark circles, and age spots through before-and-after reels. Then link your shop and add in a promo code to entice them more.
14. Headphones
Everyone uses a laptop or a PC, whether it’s for studying, gaming, and work. So it’s only natural that they will look for headphones that will meet their needs. Offer them various options from those with built-in mics and noise-canceling features to foldable choices meant for travelers, and you’ll soon see cash flow in.
15. Body Wash & Soaps
Bodycare enthusiasts are always looking for high-quality body washes and soap. Cater to their demands by offering organic and all-natural options that can accommodate all skin types. Provide them with choices that are free from harmful chemicals like alcohol so they’ll get the most benefits without irritating their skin.
16. Skincare Kits
Some people love to buy everything all at once, including skin care. So bundle all your products together from cleansers to sunscreen and sell them at a discounted price. Throw in a travel-friendly pouch as a freebie if you can. It allows you to neatly pack them and your customers will love the personal touch.
17. Household Cleaners
Buying household cleaners at the store isn’t just annoying - there are times when the products bought aren’t effective in doing their job, or are loaded with scary-sounding chemicals. Hit two birds with one stone by offering them on your TikTok shop and providing them with a video using the item.
18. Acne Treatments
TikTok is riddled with viral acne videos, from satisfying white head removals to doctors reacting or giving advice, each having millions of views. That’s a clear indication there’s a market for it, so if you want to start a skincare business, offer acne treatments. Benzoyl peroxide creams like Clearasil are the most effective solution to acne breakouts.
19. Crossbody Bags
Made to be stylish without sacrificing comfort and practicality, crossbody bags are all the rage in this age, and TikTok has over 24.4 million posts about them. Stay ahead of the game by offering options with features like anti-theft, tear- and water- resistance, and convenient pockets on top of attractive colors and designs.
20. Jeans
There’s a trend on TikTok where nearly six million people search for ‘new jeans’ on the app as opposed to Google. It’s probably because they can see actual people wearing them as opposed to paid website models. If you’re starting a clothing shop in the app, you might want to take advantage of this by offering denim in various fits, sizes, and styles.
21. Face Masks
Face masks moisturize your skin, diminish fine lines, and cleanse your pores. They come in various forms from cream to clay. Korean sheet masks are one of the most popular choices because they're easy to apply and have anti-aging effects. You can sell them in packs and the constant demand for it will leave you with a sustainable revenue source.
22. Shorts
Shorts are comfortable and versatile casual clothes, and perfect for hot weather. They’re great for lounging around and those made with heavier fabric can be worn outdoors. Provide various types from chinos to denim, and if you’re selling boxers, do it in packs so you can easily make more money with one order.
23. Training Shoes
TikTok has over 700 million workout posts, so fitness enthusiasts tend to hang around the app more often than others. With the new TikTok shop feature, you can provide the equipment they need including stylish, comfortable, and functional training shoes. Offer versatile pairs that are easy to pair or showcase unique designs, having both will expand your target market range.
24. Facial Cleaners
People are more informed about the importance of skin care since they can easily access short-form videos about it. In 2020, a specialist named Hyram promoted the CeraVe facial cleanser to his four million followers and the product instantly sold out. Offer a few on your page, and spice things up with portable options to stay competitive.
25. Hair & Scalp Treatments
From oils to vitamin serums, hair and scalp treatments are self-care items people always search for. Men and women who suffer from hereditary hair loss will benefit more from such treatment. Selling organic options free from alcohol and phthalates will put your customers at ease and might end up buying again.
26. Men’s Watches
Watches can elevate a man’s overall outfit and appearance. They also make perfect gifts, but name brands tend to be quite expensive. Give them affordable alternatives so they will turn to your shop instead. Offer customization options like engraving their loved one’s names or putting them in personalized gift boxes.
27. Sandals & Flip Flops
Sandals and flip-flops are the ultimate casual footwear. They’re breathable, cozy, and look great when paired with chino shorts and floral shirts. You can buy them wholesale at very low prices due to the material selections. Showcase different styles, colors, and sizes so you can cater to a wider audience.
28. Sunglasses
Sunglasses are trendy accessories that also function as eye protection against the sun’s harmful rays. Most online sellers will prioritize style over functionality, and you can counter that by offering prescription sunglasses. Showcase your knowledge through short-form videos and let buyers know the benefits while you take in loads of cash.
Why Should I Sell on TikTok Shop?
TikTok Shop provides a way to reach and engage with a massive and highly interactive audience of over one billion monthly active users.
The platform allows a seamless integration of business and entertainment. Its simple but effective content sharing style allows for the creation of integrated ads with entertaining elements and a high potential to go viral, reaching people and selling even more.
A business profile that sells the right products and makes entertaining ads has the potential to reach millions—in followers and sales.
How to Find Winning TikTok Products
To stay ahead of the curve and be the first to offer trending products, it’s important to know what they are and where to find them. Here are some essential tools for finding winning TikTok products.
TikTok’s Top Products Database
A valuable tool from TikTok itself that highlights trending and popular products on the app. It provides real-time insights into what's hot.
Google Trends
A free online tool provided by Google that allows users to explore the popularity of specific search terms over time. It provides insights into what people are searching on Google and, of course, it can be directed to find winning products.
Instagram Trending
Being another pretty popular social media platform, what’s currently popular on Instagram in terms of products definitely has an impact on TikTok. After all, these are platforms that, in many cases, share the same audience.
Find Trending Products with Whop’s Ecommerce Communities and Courses
If you're looking for advice, education, and guidance on all things ecommernce then you're in the right place. Whop is home to a wealth of communities designed to help you master the art of online business. Whether you're interested in TikTok Shop, dropshipping, or other ecommerce strategies, you'll find communities, courses and expert coaches ready to guide you.
Join an ecommerce community or take an online course and discover how to identify winning products, set up successful ecommerce stores, run effective paid ads, and more. Our communities offer features like comprehensive course content, private groups, and personalized one-on-one coaching, giving you the tools and guidance you need to increase your online earnings.
For example, TikTok Mastery guides you on how to make money with just your phone and the TikTok affiliate program. You’ll be learning alongside people who have already crossed the $50k per week mark as online creator entrepreneurs.
Check out the Whop marketplace today and find everything you need to help your ecommerce venture thrive.
TikTok Trending Products FAQ
Here are answers to your questions about trending TikTok products.
What are trending products on TikTok?
Trending products on TikTok include clothes like casual dresses, fragrances, makeup tools, and gadget accessories like headphones and phone cases. People search videos about them from short-form features to unboxing and reviews.
How to identify trending products on TikTok?
You can search for trending products on TikTok through its Discovery tab. Explore trending content, hashtags, and even challenges, which allow you to gauge what items will have a high-profit margin.
What niches are popular in TikTok?
Apart from dances and comedy content, the other top niches in TikTok are food, beauty and makeup, travel, and sports and health supplements. Having this knowledge can give you ideas on Shop items or effective marketing campaigns.
Why You Should Trust Us
Joe Niehaus is a seasoned content writer and ecommerce specialist at Whop. With a strong background in managing affiliate programs for ecommerce brands, Joe has also contributed his expertise to well-known platforms like Travel + Leisure and Business Insider.
