How to Monetize Twitter: 12 Ways to Make Money on X

If you’ve amassed a large following on Twitter (or X; thanks, Elon), monetizing it is probably one of the first things that came to mind. You’ve got thousands of followers, so why not make some money while still posting the content you like? Then again, Twitter monetization might not be the easiest thing in the world.

Nevertheless, we’ve got you covered. In this article, we’ll go over all the ways you can make money on X. We’ll briefly talk about what you’ll need to become eligible for app-native monetization, as well as third-party methods, which, let’s face it, are much more lucrative and have a lower barrier to entry.

We’ve got a lot of things to talk about, so feel free to jump ahead to any of the sections below.

1. Preparing Your Twitter (X) Account for Monetization
2. Getting Paid By Twitter: Native Monetization Methods
3. 7 More Ways to Make Money with Twitter
4. What are the Best Ways to Make Money on Twitter?
5. Monetizing Your Twitter With Whop
6. Start Making Money With Twitter Today
7. FAQs for Twitter Monetization

Preparing Your Twitter (X) Account for Monetization

Before we get too in-depth into monetization guidelines, content restrictions, and whatnot, let’s get the easy stuff out of the way. For one, to receive any payments from X, you’ll have to be over 18, have a Stripe account, and reside in one of the countries where monetization is available. However, there are plenty of ways you can make money from Twitter with third-party platforms. Whichever route you choose, you should follow these steps to prepare your X account.

Okay, that was pretty simple. Let’s get into the more complex stuff.

Make Your Account Look Professional

One of the main guidelines for becoming eligible for monetization is having a professional profile. Yes, this is an actual guideline as per the monetization standards. But it’s also a way to be viewed as a credible person and not some spammy new creator.

That said, you’ll first need an account to start your new venture. So, either create an entirely new one or use one of your older accounts, but make sure to remove any tweets irrelevant to your new approach.

As for making your account look professional, take a quick look at the profile of one of our creators, Alex Caruso (no, not the NBA player).

Now, let’s break everything that Alex’s got running here:

1. He’s used a professional photo that he reuses across his social media and Whop accounts, making it easy to recognize him.
2. His bio is short and snappy and includes what he does and his credentials.
3. His handle is his actual name.
4. He’s including a linktr.ee with all of his social media and website links.
5. He’s utilized the location to add even more flair to his profile and clarify what his main offering is.
6. The header image gives users a good idea of what he’s offering.

This right here should be your checklist for making your profile as professional as possible. But, to simplify it, just make sure you have the following:

• A professional photo and header image
• Your name and a short bio

These will be enough as per X’s guidelines but try to replicate Alex’s profile to make yours stand out.

Grow Your Twitter Following

The larger your following is, the more chances you have of monetizing it, right? Well, that’s usually the case. But, instead of just inflating your follower count, you’ll have to attract loyal followers who will engage with your tweets and videos (this will be pretty important when it comes to X’s native monetization).

But how do you do that? Well, if you’re starting from zero, try creating different content around your idea and see what sticks. So, if you, let’s say, want to sell courses through X, perhaps: 

• Post a few course-related memes
• Tweet your opinions about the industry; even the controversial ones
• Show your expertise in your industry through course snippets

In general, try to let your personality shine while also providing free value to your followers.  

Assess Your Audience

Now, this one will be difficult. Whether you’re starting from scratch or already have a few thousand followers, you must assess what kind of audience you’ll present your content to. 

For example, if you want to tweet business advice to grow your following, have a look at what the top creators are doing. Check out what format they use, what they often talk about, that sort of stuff.

To do this, of course, you’ll have to follow plenty of creators and go through their huge libraries of posts. See what they usually discuss in their tweets and posts, and write about something similar, but add extra value by presenting your perspective or your exclusive tips.

So, if you want to start selling productivity-related digital products, check out what creators in this space tweet. Use that as inspiration to compile something even better, and then direct your audience to buy your offering.

But wait. We’re getting ahead of ourselves. Let’s first go over the ways to get paid by Twitter, and then move on to other, more lucrative options.

Getting Paid By Twitter: Native Monetization Methods

First things first - the guidelines and restrictions we’ll mention right below are true only if you want to get paid by X. You can still monetize your Twitter through plenty of other methods that are far less restrictive and more lucrative - we’ve included them right below the native monetization methods.

Subscriptions 

Let’s start off with the best native way to make money on X, which is Subscriptions. These were originally named “Super Follows” before Twitter became X, but they were renamed Subscriptions. The requirements are rather simple:

• Have 500+ followers
• Be active within the past 30 days
• Get verified (ID verifications)

Subscriptions aren't revolutionary when it comes to their features. Your followers will basically get access to the same exact features (posts, Tweets, Spaces, etc.), but these will be exclusive to them. Kind of like the VIP area in a club or concert.

X keeps between 3% and 10% of subscription revenue.

Ads Revenue Sharing

One of the newer ways X added to help you make money is through Ads Revenue Sharing. As the name suggests, you’ll display ads in your post replies section, and you’ll earn a quick buck.

Unfortunately, that’s where the simplicity of all this ends. While there aren’t too many requirements, reaching them will be a challenge. To become eligible, you’ll need to: 

• Have 500+ followers
• Subscribe to Premium or Verified Organizations
• Have at least 5 million impressions on your post within the last 90 days

The first two are rather easy to get, but the third one basically requires you to have at least a couple of viral posts every 3 months. That’s definitely not going to be easy, and it’ll probably come down to getting lucky.

That being said, this one’s, more or less, truly passive. As long as you tweet (which you were going to do anyway), you’ll have some cash coming in every week. There are some reports on the actual numbers that you’ll earn, and while it isn’t much, you can still expect to earn some good side income.

Amplify Pre-Roll and Amplify Sponsorships

If you create videos on X, this one’s definitely for you. Amplify Pre-Roll and Sponsorships are ads placed before videos and work very similarly to Facebook's in-stream ads. Basically, you can choose what pre-roll ads your followers will watch by choosing specific tags for your videos. And sponsorships are pretty much the same, but only with one advertiser.

Simple enough, right? Well, that’s true until we get into the guidelines and requirements. We won’t go too in-depth with these as, frankly, there are better ways to monetize your videos without so many restrictions.

But here are a few of the requirements for the Amplify Program:

• You must be verified and active on X
• Your account must be in good standing with X
• Your content must adhere to all the strict guidelines set by X

While this is obviously one of the best ways to monetize your Twitter following, there’s a huge caveat that deters many creators. When it comes to payments, you must surpass a threshold of $100 to receive one. You will receive the payment 60 days after the last day of the calendar (July’s earnings will show up towards the end of September).

Tips

One of the easiest ways to get paid by X is to start accepting Tips. The only prerequisite for this is that you’re over 18, and that you follow the General Tipping Policy, which pretty much align with the platform's rules.

Unfortunately, Tips are only available on iOS and Android. You’ll have to go to “Edit Profile” → “Tips” → tap on “On”. Then, you’ll just have to set up your way of accepting these tips, whether that’s Bitcoin or other third-party platforms like Stripe.

While all of these options are ways to get paid by Twitter/X, they come with requirements of a minimum number of followers, verified accounts, and other specific conditions. To make more money, with less restrictions, you can monetize your Twitter account with a third-party platform - like Whop.

7 More Ways to Make Money with Twitter 

Now that we’ve covered the somewhat wide range of native methods let’s get into the real moneymakers. Sure, you’ll still be able to make some money from the options X gives you, but the following ideas have a lot more earning potential and don't require you to have a certain follower amount.

1. Create a Paid Community

Earning Potential: $$$

Creating a paid community is the best way to funnel your Twitter audience. You give them access to an exclusive group, and you can later pivot to selling them digital products or some of the other ideas we mentioned below. 

To create one, you just have to create a hub on Whop. You simply sign up, add the Chat app, place a price on it, and share it on X. To make this worth it for your followers, you should be very active on it and engage with everyone.

2. Sell Digital Products

Earning Potential: $$$

Once your community is set up, you should consider pivoting to selling digital products. Unlike physical products, digital ones are very scalable, and you can definitely make a lot from them. Some examples would be selling sports picks, software, or courses.

Regardless of what digital product you choose, you can sell them all on Whop. Simply upload them to your storefront or use one of the hub apps. Then, you can promote them to your X followers or your paid community within Whop.

3. Monetize your Content

Earning Potential: $$$

Monetizing your content can be very profitable if you’re an expert in your niche. For example, if you’ve been trading for years, you can place some guides behind a paywall and either offer them as a subscription-exclusive perk on X, or upload them on Whop and either sell access to them or have them as a perk for your paid community. Whether it's fitness content or travel advice, you can monetize any and all kinds of information (this is known as creating an info-product).

Unlike the rest of the ideas we’ve mentioned so far, monetizing your content won’t require too much time. Yes, you’ll need a large enough following first, which will also be willing to pay for your knowledge. But, after that, creating guides isn’t going to be as time-consuming as, say, making a course.

4. Sponsored Tweets

Earning Potential: $$

Let’s go back to some of the X-centric methods, starting with sponsored Tweets. These are pretty self-explanatory, and they can definitely bring in a good income if you’ve got a large following.

As soon as you have a fair number of loyal followers, like 5,000-10,000, that actively engage with your content, you can reach out to brands looking for creators on the platform. Pitch them your rate for a Tweet, and you’ll get paid for every Tweet you create about them. You can even set up a storefront on Whop to sell sponsorship packages with ease.

5. Sell Physical Products 

Earning Potential: $$

If you’ve got an online store, X can become your primary marketing platform. While you won’t be able to sell your goods on Twitter itself, nothing’s stopping you from posting about them.

So, when you’ve got an ongoing sale or a new arrival, post it on X. The way to really make this worth your time is to have X as an exclusive platform for this short of content. Basically, you should post your offers on the platform before you send them to your newsletter. Speaking of newsletters…

6. Create a Paid Newsletter

Earning Potential: $

A paid newsletter can be a fantastic way to generate recurring revenue while providing valuable content to your audience. You can basically offer exclusive insights, industry news, or in-depth guides, just like you would if you monetize your content through X or Whop.

7. Affiliate Marketing

Earning Potential: $

Last but not least, we’ve got affiliate marketing. You’ll promote a product or service and earn a percentage of each sale; plain and simple. The reason why we’ve ranked this so low is that, despite being a good monetization method, it’s somewhat overdone.

The best way to make money with affiliate marketing is to find high-ticket products. Look for affiliate programs with the best earning potential - like Whop. With Whop, if you refer a creator to the platform, you earn 30% of Whop's commission for life. That means every time the creator sells a product on Whop, you make money.

What are the Best Ways to Make Money on Twitter?

The best ways to make money on Twitter are the ones that enable you to earn recurring revenue. To do this, you’ll need to funnel your following into your paid community or sell them a digital product.

Originally, this was a very difficult thing to do. You’d have to create an online storefront, set up marketing automation, choose a payment service provider, all of which would require different platforms. Now, this can all be done from one single platform. And that platform’s name is Whop.

Monetizing Your Twitter With Whop

Whop is THE platform that can help you monetize your X following. You won’t have to worry about any of those X restrictions, as we allow you to make money from your first follower. And it’s super simple to set up.

For starters, you just have to create an account on Whop, allowing you to create your own whop hub. This will be your very own base of operations, as it comes with all the apps you can imagine.

Your hub will allow you to:

• Use a app to create and sell online courses
• Upload all digital files (like ebooks or digital art) with the Files app
• Add a Chat app to create your own chat room
• Use a Video app for coaching calls, webinars, masterminds, and more
• Add a blog for premium content, using the Content app
• Create a forum that allows your users to post and respond to posts, and use this forum as an SEO play to help you with your organic marketing.

The best part? All of these apps can be placed behind a paywall, the payments of which are handled by Whop through Whop Payments. Plus there are plenty of payment options, with a range of global currencies cryptocurrency options, and B BNPL.

Just like that, within mere minutes, you can funnel all your followers on Twitter in your paid hub. All you have to do now is place your Whop link in your bio and promote it.

Start Making Money With Twitter Today

While it will be challenging at first, making money on Twitter is definitely possible, and it might even become your primary source of income. There are plenty of active and passive ways to truly monetize your followers without being spammy. And, even though many of them will require a third-party platform, you don’t need to worry. We’ve got you covered.

When you create your whop, you become part of a group of 14,000+ like-minded creators selling their digital products and accumulating $350,000,000+ in revenue thus far. You get access to all the apps you need, one of the best customer support experiences, and our marketplace to market your products further.

So, if you’re ready to make money on Twitter with Whop, join us today. Create your account on Whop, connect your X, and start selling your first digital product within the next few minutes.

FAQs for Twitter Monetization

Can you make money on X?

Yes, you can definitely make a lot of money on X. The platform has plenty of native methods, like Subscriptions and Ads Revenue Sharing, which can be truly passive. You can also employ more active ways, such as using your account as a marketing channel to sell your digital offerings.

How many followers do you need to make money on X?

If you want to be eligible for monetization on X, you’ll need to have at least 500 followers to satisfy the requirements of most of the native methods. However, with third-party platforms like Whop, you can make money on X from your first follower.