Dropshipping is one of the best ways to make money online today if you want to get started with little investment. It’s also a business model that is notorious for slim margins on low-cost items in an environment that is ripe with competition.
However, as with any area in entrepreneurship, sometimes the lowest hanging, juiciest fruit is right in front of you, and fully possible if you're aware of the opportunity. Rather than doing it like everyone else, you can dropship high-ticket products. This low-key method can be a winning strategy that will allow you to start a thriving ecommerce business with great profit margins and solid revenue.
In this guide, you’ll learn all about high-ticket dropshipping, including what it is, how much money you can make, and how to find the right high-ticket products to start dropshipping today.
What is High Ticket Dropshipping?
High ticket dropshipping has the same business model as ordinary dropshipping, but the difference is that you’re selling items in a higher price bracket. You have the potential to make much higher profits on smaller margins while selling fewer products. Since dropshipping puts all responsibility on a third party for all aspects of fulfillment, it’s an excellent hands-off way to sell without the added burden of holding inventory.
Most dropshippers typically operate in the low-ticket category, selling low-cost, generic items often sourced from Aliexpress or similar websites.
The difference between high ticket dropshipping and ordinary dropshipping doesn’t just lie in the price points, but also in the type of products and the strategy for customer targeting and acquisition, which we will dive into later in this guide.
How Profitable is High Ticket Dropshipping?
If you’re wondering how much money you can make with high ticket dropshipping, the answer is the same as any realm in ecommerce or business: the amount you make is dependent on the profit margin and volume.
In general, you can expect to have higher earning potential with high ticket dropshipping compared to ordinary dropshipping, simply because fewer people are doing it and one sale is often the equivalent of several compared to traditional dropshipping.
An example of how much you can make dropshipping a high-ticket product can be seen with a $500 item that you source all-in for $400. With one sale, you’ll make $100 on a 20% profit margin. If you were sourcing an item for $40 and selling it for $50, you’d have to sell 10 of them to yield similar results. Selling 10 of these items per week will make you a profit of $500 weekly or roughly $2000 monthly. This is a good start for high ticket dropshipping, but you have the potential to make much more.
Let’s dive in and take a look at different categories and their best-performing products for high ticket dropshipping.
15 Examples of High Ticket Dropshipping Products
One of the hardest parts of getting started with high ticket dropshipping is choosing the right product to sell.
This product must not only have established demand, but it needs to be profitable with manageable competition.
We’ve compiled a concise list of some of the best products in their respective categories of high target dropshipping niches that you can target to stock your online store. The following products are most likely to convert the best and provide you with the greatest profit margins.
Fitness
Cold plunge
Ice baths and cold plunges have grown to huge levels of buzz and hype mostly due to social media, podcasts, and blogs that have been touting their many scientifically proven health benefits. Since some brand-name cold plunges can easily run into the thousands, you can target an audience who wants to get the same results at a lower price point with compact or inflatable cold plunges that are perfect for dropshipping and still in the reasonable range of several hundred dollars.
Saunas
As with ice baths, saunas have also made the transition from fringe to mainstream for overall well-being and recovery. They’re also on the more expensive end, which allows you to pick a sales price that will generate a good profit margin.
Home gyms
Many people are still looking for an all-in-one, at-home solution for fitness, and home gyms are a solution to this need. As people transition to buying home gyms online, you have the opportunity to reach the right audience with an eye-looking storefront and make a decent profit on these high-ticket products.
Home Goods
Wine refrigerators
Wine can be an incredibly expensive hobby, and serious collectors are always looking for better ways to store their precious bottles. Unlike ordinary refrigerators, wine refrigerators have temperature-control settings that are more precise. Target newer collectors by showcasing these wine refrigerators as a must-have for properly storing their collection.
Home bars
As a dropshipper, you should take advantage of the fact that you don’t need to physically store or fulfill items, by opting for larger items such as home bars. Many people who are renovating their homes are open to the idea of setting up an at-home bar, and companies have manufactured all-in-one setups that include countertops and storage for alcohol and mixers that you can advertise and sell as a dropshipper.
Furniture
Another large, high-ticket dropshipping item that has the potential for good profit margins is furniture. You can niche down in different ways, including focusing on modern, minimalist furniture or choosing functional outdoor furniture.
Wood stoves
Most at-home cooks and food enthusiasts want the highest quality equipment to make their dishes, and many are also largely unaware of the existence of compact wood stoves that can be used for cooking pizzas. This makes them a top choice as a product for high ticket dropshipping.
Outdoors and Lifestyle
Inflatable kayaks
Inflatable kayaks have gained popularity thanks to their portability, ease of storage and affordability compared to traditional hard-shell kayaks, and they’ve attracted many first-time buyers who are looking to get out on the water for cheap. They’re also conveniently packaged and easy to ship, making them perfect for dropshipping.
Tents and camping gear
Camping has always been a popular outdoor activity, and with an increased desire for many to get back in touch with nature, the demand for high-quality tents and camping gear remains consistently high, especially in the warmer months. As a dropshipper, you can tap into this market by offering a store of camping accessories, including tents, camping stoves, sleeping pods and other gear.
Telescopes
A high-ticket product that makes for an excellent present or novelty item for personal use is the telescope. More people than you might think are open to buying a high-quality device that will allow them to explore the night sky, and their price point makes them a profitable item to choose as a high ticket dropshipper.
Technology
Drones
While brand-name drones can easily run into the thousands, there are high-quality generic options that get the job done at a fraction of the cost. Finding buyers who aren't interested in brand names allows you to offer a reasonably priced item that will be profitable for you.
Metal detectors
Not many people own metal detectors, but if you’re able to bring out the treasure hunter that lives inside all of us, you’ll be able to make this product appealing. You can showcase the different uses and functionality of a metal detector in your marketing to excite people about the idea of owning one.
Sound systems
While single speakers are popular items for ordinary dropshippers, you can tap into a niche audience and make a much higher amount per sale by offering full-set sound systems. One of the best types of sound systems to market would be a home theatre set up for an immersive at-home viewing experience.
Lighting setups
Simple LED strips are also a go-to for lower ticket dropshippers, but you can take this same audience and go for lighting set-up packages. These can appeal to photographers or content creators looking for a convenient and efficient home studio set-up, or those looking for a more extensive set-up for room ambience.
Golf simulator
The increase of golfing as a hobby has led to the rise in sales of at-home golf simulators, which attract both hobbyists and professionals looking to keep their game on point. You can buy generic brands and sell them at a higher price to eager budding golfers.
How to Start High Ticket Dropshipping
If you’re interested in cashing in with high ticket dropshipping, here are the steps you’ll need to take to get started today.
Find Winning Products
Finding a winning product is the secret sauce in the recipe for any high ticket dropshipper’s successful store.
Here’s a quick three-part formula that you can follow to nail this crucial part of starting your store today.
1. Identify a profitable product
- Establish a list of requirements that will help you to filter your products. Consider factors such as the price point, target audience, the product’s current appeal or trend factor, and potential profit margins
- Find a unique product that can be sold at a higher price. Use tools like Google trends, social media, and online marketplaces to find a product with growing demand and manageable competition. Pay attention to products that are frequently discussed in online communities or mentioned by influencers inside your target market.
2. Look at the competitive landscape
- Search for existing sellers of the product that you’re interested in. Analyze their online presence, including their website, social media accounts, reviews and how long they’ve been around. Take note of pricing, estimated profitability, marketing strategy and any unique selling points or marketing methods that you can emulate or improve upon.
- Study their comments and reviews to identify any common issues or concerns that customers have, looking out for any potential gaps in the market that you can fill. This improvement can come in the form of a better quality product, improved customer service, or the value-add and greater profit margin of a product bundle.
3. Find a reputable supplier
- In addition to searching popular overseas sites such as Alibaba and Aliexpress, search for domestic specialists who are willing to partner with dropshippers.
- You can also ultilize a supplier directory such as BrandsGateway to find reliable suppliers who specialize in higher ticket items.
- Start small to ensure quality. Ideally ship one product to yourself first before even considering opening your store to get an idea of the item quality and customer experience. This is especially important as your customers will be spending more money and thus have higher expectations.
- Make note of the item quality, shipping time, packaging and if you feel it is a fair value compared to other options on the market for the price that you are charging.
Create and Launch Your Store
Once you’ve chosen your winning product, it’s time to set up your online shop.
Here’s what you need to do to get this step done right as a high ticket dropshipper.
Choose an ecommerce platform
We’re fortunate that today it’s easier than ever before to create and launch an online store for any form of ecommerce, including dropshipping, thanks to convenient no-code builders that most platforms have. There are many to choose from, so there’s no need to overthink picking one that is best for you so long as it is functional and can be built to reflect your brand and showcase products in the best light.
Optimize your store
Once you’ve set up your store basics, navigate it as if you’re a prospective customer, and continue to improve it. Most stores can be optimized for conversion in the same ways, which include a faster checkout process, more compelling images and product descriptions, and an intuitive navigation process with clear calls-to-action (CTAs) that encourage purchases.
Set up social media accounts
A crucial part of converting customers and fostering trust in today’s world of marketing includes having social media accounts. Setting up an account on Instagram, TikTok, or both, is a must if you want to gain customers. These accounts also double as a free form of marketing, so you should take advantage and share engaging and educational content in addition to showcasing your product or products.
Launch
Once your store is set up, stocked and tested for functionality and you’ve confirmed that your intended product is good quality, it’s time to tell your audience all about it. Be sure to link to your store in all your profiles, and make some noise in your posts and stories announcing it is now live. You might even offer an initial coupon code for first-time buyers.
Marketing and Scaling
Setting up your store and launching it will get you started, but you won’t be able to create a consistent business if you don’t market and scale your business and its sales by doing the following.
Scale your social media accounts
Achieving success in high ticket dropshipping is possible through several methods, but one of the most effective indicators of a top-earning business in this realm is a popular social media account. Take the game of scaling your social media accounts seriously, and be sure to focus primarily on educational and entertaining content in your posts, as hard selling isn’t conducive to growing your views and followers, which is much more important in the long term.
Utilize email marketing
Gather an email list by offering a coupon for first-time buyers who opt in. As you grow your list, take advantage of it by keeping them informed about special offers or new products. You can also use it as a communication line to ask for reviews and get valuable feedback. Create a system that includes an opt-in and follow-up sequence to make your email marketing both efficient and effective.
Consider advertising
While you’ll be getting a good amount of free leads through social media, advertising can be one of the most effective ways to scale your business. In addition to ads on platforms like Facebook, Instagram, TikTok and even Snapchat, look into using Google ads, which can be a cost-effective way to find leads in a certain geographic area and niche.
Create and track goals
Set realistic, measurable goals for your high ticket dropshipping business. The first step is simply getting one sale, but once your product has proven itself once, you should create a system to repeat sales as much as possible. Create targets surrounding revenue and items sold while measuring other valuable metrics such as conversion rate and customer acquisition cost.
Pivot if necessary
As a dropshipper, it’s easy to add and remove products as there is no additional cost since you’re not buying and storing any inventory. Take full advantage of this by quickly cutting off poor-performing products and adding others to replace them. You can also pivot to different niches altogether if necessary, or test multiple stores at once before settling on one that is performing best.
Foster Customer Loyalty with Great Customer Service
As a dropshipper, you’re always prone to competition who might even be targeting and poaching your exact audience. The best way to hedge against this and to grow a thriving, long-term business is to foster customer loyalty, which can be done by the following:
Top-notch customer service
Open up a line of communication to customers, whether it’s by social media DMs, email, or a chatbox on your website. Let them know that it’s OK to ask questions, and showcase that you are happy to answer and address any concerns. Talk to everyone, including current and prospective customers. All of this makes for great customer service, which in addition to increasing your conversion rate will also increase your brand reputation and customer loyalty.
Focus on reviews
Perhaps the largest factor in conversion rate is the social proof that surrounds a specific product. The most measurable way a prospective customer can determine social proof is through reviews, whether they are written on your website or in the form of individuals or influencers talking positively about your product online. Utilize email marketing, direct messages, and partnering with creators both large and small, while paying attention to customer feedback to get as many raving 5-star reviews as possible so you can grow your store to its full potential.
Find Dropshipping Products With Whop
While this guide and its product list are an excellent starting point, you need to remember that as with any area in ecommerce and online entrepreneurship, dropshipping, especially with high-ticket products, is a dynamic environment that requires constant education to succeed.
If you want to stay on the pulse of the latest news, joining a dedicated, expert-led dropshipping group is your best move. Whop is home to a growing number of thoroughly vetted, feature-rich private groups with a focus on ecommerce ready to help you build your business and succeed.
