Halloween is more than just a spooky holiday—it's a massive retail event that offers sellers a golden opportunity to boost their sales. From costumes and decor to party essentials and themed accessories, the market is flooded with items that consumers eagerly snap up in the weeks leading up to October 31st.
Knowing which products are in high demand can make all the difference in ensuring you’re profitable now. Keep reading and discover the best Halloween products to sell in 2024.
Why Should I Sell Halloween Products?
Halloween presents a unique opportunity for sellers to tap into a highly profitable and widely celebrated holiday. As consumers prepare by buying things like home decorations, costumes, and accessories, businesses do the same. Think of restaurants with decor or offices buying treats for their employees. Halloween is big.
Here are a few more good reasons to consider selling Halloween products:
Broad customer appeal
One of the best aspects of Halloween is that it’s a season for every age group. From trick-or-treating children to adults throwing themed parties, Halloween attracts a diverse range of customers looking for decorations, candy, and party supplies. This wide appeal means you can target multiple demographics with a variety of products.
High seasonal demand
As a retailer, being aware of seasonal dates is always important. After all, each celebration increases the demand for specific items that are related to that holiday, such as Christmas trees for Christmas, for example. Halloween is no different.
Halloween has always been a very distinct time of year—it’s not just autumn or fall, it’s more like Christmas with a whole range of unique characteristics. This atmosphere gives Halloween products a strong seasonal demand, creating a sense of urgency among people who wait all year to employ their Halloween-themed products.
Opportunity for creativity
Halloween is a holiday that thrives on creativity, both in celebration and for selling products. From unique and custom-made costumes to innovative home decorations and even themed digital products, there’s ample room for sellers to offer creative, one-of-a-kind handcrafted products. Plus, there’s typically a trending meme that you can use to make these types of products.
Platforms like Etsy are full of sellers who take advantage of dates like Halloween to sell customized products, such as Halloween wreaths and special candles.
One thing to note: Halloween tends to be a better holiday for selling products rather than Thanksgiving because it’s more commercial, with people throwing special parties, etc. Thanksgiving is a bit more muted, revolving around one day.
The Top Halloween Products to Sell in 2024
Here are some of the best Halloween products to sell this year:
1. Halloween costumes
A cornerstone of the holiday, Halloween costumes appeal to all ages, from kids asking for candy as superheroes to adults at a party as horror characters. Everybody loves to dress up on Halloween.
Selling a variety of costumes allows you to cater to all ages and tastes, ensuring broad appeal. Costumes with unique designs or based on current pop culture trends are especially popular.
2. Personalized trick-or-treat bags
Trick or treating is a beloved Halloween tradition, and personalized bags can enhance the experience. Customizing bags with a child's name or a unique design makes them feel special and ensures their candy stash stands out from the crowd. Offering these bags in durable materials with fun, spooky designs can attract parents looking for functionality and style.
3. Halloween wreaths
These wreaths, often adorned with pumpkins, bats, or other spooky motifs, are perfect for those who love to decorate but prefer something a bit more understated than full-blown yard decor. Selling wreaths in various styles—from eerie and gothic to cute and whimsical—can appeal to a wide range of customers.
4. Halloween candles
Candles can add ambiance to any Halloween setting, whether lighting up a jack-o'-lantern or setting the mood for a haunted house. Halloween-themed candles, especially those with unique scents like pumpkin spice or witches' brew, are popular items.
Candles shaped like skulls, ghosts, or other spooky symbols can serve as both decor and functional lighting, making them versatile products to sell.
5. LED Halloween decorations
LED decorations are energy-efficient, vibrant, and perfect for creating a spooky atmosphere indoors or outdoors. Their durability and reusability make them a popular choice for consumers seeking quality decor that can be used for different occasions.
6. Gothic jewelry
Items such as skull rings, black lace chokers, and spider web earrings can add a touch of macabre sophistication to any outfit. Offering a variety of stylish pieces can attract customers who want to embrace the Halloween spirit in a more subtle way.
7. Creepy crawly soap bars
These novelty soap bars, often embedded with toy spiders, bugs, or shaped like creepy creatures, make great gifts or party favors, combining practicality with a spooky twist. Selling handmade or artisanal versions can appeal to customers looking for unique, high-quality products.
8. Pet costumes
Dressing up pets has become more and more popular, and Halloween is no exception. From mini superhero capes to tiny witch hats, pet costumes are a hit with animal lovers who want their furry friends to join in the holiday fun, making this a must-have category for you to sell and for your customers to buy.
9. Spooky home decor
Creating a haunted house at home is a big part of Halloween for many families, and eerie decorations play a key role in setting the right atmosphere. Durable decorations that can be used year after year are particularly attractive to customers looking to expand their Halloween decor collection.
10. Halloween baking supplies
Halloween is a time when sweet treats and themed baking supplies like cookie cutters, cupcake liners, and decorative sprinkles are in high demand. Offering unique designs or complete baking kits can make your products stand out to customers looking for both convenience and creativity.
11. Animated decoration props
Nothing brings a Halloween setup to life like animated props. These props are a hit with customers who want to make a big impact with their decorations, particularly for those hosting Halloween parties or haunted house attractions.
12. Halloween-themed clothing
This is a reasonable alternative to wearing monster costumes when it comes to dressing up for Halloween. Comfortable, stylish designs featuring pumpkins, ghosts, or witty sayings can appeal to a broad audience, making them popular items to sell.
13. Halloween party supplies
From themed plates and cups to banners and balloons, Halloween party supplies are essential for hosting a successful celebration and are very popular items in any marketplace around this season. Customizable or eco-friendly options can also appeal to those looking for something special.
14. Makeup kits for Halloween
Kits that include everything from face paint to special effects makeup cater to all skill levels and ages, making them a versatile product to sell. Quality ingredients and easy-to-follow instructions can enhance their appeal, especially to beginners.
15. Decorative pumpkins
There’s no Halloween without a good creepy-looking pumpkin, right? Artificial pumpkins are a great alternative to real ones, offering a mess-free option that can be reused year after year.
16. Pumpkin carving kit
And for those who love the tradition of carving pumpkins, a quality carving kit is a must-have. Kits that include a variety of tools and stencils can help customers create professional-looking jack-o’-lanterns with ease.
17. Candy bowls and holders
Whether they’re shaped like cauldrons, skulls, or spooky hands, these items are both practical and decorative. Offering a range of styles, from playful to eerie, can attract customers who want to make their candy distribution memorable.
18. Inflatable lawn decorations
These eye-catching items, ranging from towering ghosts to giant pumpkins, are easy to set up and pack away, making them a popular choice among customers looking to impress their neighbors.
19. Skeleton decorations
Life-sized skeletons, skulls, and bony decor are Halloween classics. High-quality, realistic-looking skeletons can elevate any Halloween setup, making them a reliable product to sell.
20. Haunted house decor
For those who go all out with their Halloween decorations, haunted house decor is a must. Selling bundles or themed sets can attract serious decorators who want a cohesive look. Marketplaces like Etsy and eBay have many listings with products in this category because they’re always in high demand.
21. Fog machine
A fog machine adds an atmospheric touch to any Halloween setting, enhancing the spookiness of a haunted house or outdoor display. Offering models with remote controls or special effects options can cater to tech-savvy customers looking for the perfect eerie ambiance.
22. Seasonal greeting cards
Halloween greeting cards are a fun way to send spooky wishes to friends and family. Offering customizable or handmade options can attract those looking for a personal touch.
23. Spooky doormats
A Halloween-themed doormat is an easy way for customers to add a festive touch to their entryway. Buyers usually prefer weather-resistant options in cases of sudden weather changes, so keep that in mind if you’re considering adding this popular product to your listings.
24. Halloween-themed phone accessories
Phone cases, pop sockets, and other accessories featuring Halloween designs are very popular items when the season comes up. They’re particularly popular with younger consumers who enjoy seasonal trends.
25. Skull planters
Skull-shaped planters combine Halloween decor with the growing trend of indoor gardening. These planters are a hit with customers who enjoy incorporating seasonal items into everyday life.
26. Halloween mugs
Whether for a good pumpkin spice latte on Halloween or for sipping hot cocoa on Christmas, themed mugs are very popular products at any time of the year.
How to Find Winning Products to Sell on Halloween
Finding winning products to sell on Halloween requires a combination of market research, trend analysis, and understanding your target audience.
Understand your audience
Consider who your target audience is—families, young adults, pet owners, decoration aficionados, etc. Different groups will have different needs, such as superhero costumes for kids, party supplies for young adults, and Halloween props for decoration fans.
A useful strategy is to analyze customer reviews on existing Halloween products. Understanding what people love or dislike about current products can give you a good view of the best products to offer.
Analyze market trends
Use tools like Google Trends to track the popularity of specific Halloween-related search terms over time. Platforms like Instagram, TikTok, and Pinterest are also excellent for spotting trends early, especially under Halloween-related hashtags.
You can also review the best-seller lists on the main marketplaces like Amazon, Etsy, and eBay. They often have sections dedicated to seasonal items, with valuable insights into what’s currently popular. Amazon, for example, has the “Movers and Shakers” list, where you can spot rising products that are gaining momentum in any department.
Tap into niche markets
Look for niche markets within Halloween, such as eco-friendly decor, plus-size costumes, or vintage-themed items. Niche markets can be less saturated and can give you a good chance of finding that winning product you’re looking for.
Once you’ve identified potential winning products, consider testing them with a small batch first. This allows you to gauge demand without overcommitting to inventory. If a product sells well, you can scale up production and sourcing.
Sell Your Halloween Products With Whop
Starting your journey as an online seller can be an exciting and profitable experience, whether you're offering physical products, digital downloads, or unique services. With the right information and guidance, you can turn your ideas into income while navigating the complexities of online sales.
Whop’s ecommerce courses and communities teach you how to find winning products, set up stores, and run ads so that you can profit from ecommerce. Our cohorts offer one-on-one coaching, group calls, Q&As, and more.
Check out the Whop marketplace to find the advice and education you need to make your ecommerce business thrive.
Best Halloween Products to Sell FAQs
The most asked questions about the best Halloween products to sell.
Is selling products focused on Halloween a good business?
Yes. Selling Halloween products can be highly profitable due to the holiday's strong consumer demand and high spending. Halloween is a major retail event where people invest in costumes, decorations, and themed party supplies, creating a substantial market for sellers. Additionally, Halloween sales often provide an opportunity for seasonal promotions and increased visibility, making it a strategic time to boost your business.
What types of Halloween products should I focus on selling?
When choosing Halloween products to sell, focus on items with broad appeal and high demand, such as costumes, home decorations, and party supplies. Additionally, niche items like personalized trick-or-treat bags or unique, themed home decor can help your business stand out.
How can I identify which Halloween products will trend this year?
To identify popular Halloween products, monitor emerging trends on social media, check best-seller lists on platforms like Amazon, and use tools like Google Trends to track seasonal search interest. Pay attention to customer reviews and feedback from previous years, as they can provide insights into what products may be in demand. Also, keep an eye on competitors to see what they're promoting.
Why Should You Trust Us
Joe Niehaus is an ecommerce writer here at Whop with years of experience in affiliate marketing, commerce content, and more. In addition to Whop, he’s also written for sites including GQ, Business Insider, Travel + Leisure, and more.
