With a strong focus on selling vintage, handmade and digital products, Etsy has been gaining more and more traffic among online marketplaces. The site now has more than 96 million active users and over 100 million items for sale.
Additionally, it’s become a great option for ecommerce sellers focused on digital products, even among other well-known retailers, such as Amazon and eBay.
But of course, to successfully sell digital products on Etsy—or anywhere for that matter—you need to know the best products to sell n terms of trends and general interest from shoppers.
So if you’re already a seller, or ready to get started, keep reading and discover 37 of the best digital products to sell on Etsy in 2024.
Why Should I Sell on Etsy?
With its solid base of active buyers (over 96 million of them, as we mentioned earlier), Etsy allows sellers to reach a large audience with relative ease and build customer loyalty depending on the type of digital product.
In addition, selling digital products on Etsy is relatively cheap, the listing fee is $0.20 per listing and has a transaction fee of 6.5%when you make a sale. It can be a very profitable line of business if you know what you’re doing.
Why Should I Sell Digital Products?
One of the main reasons why you should start selling digital products is their potential for passive income—selling the same product without worrying about “running out of stock”. Once the product is made, you can continue to sell it indefinitely without needing to recreate it.
Digital products have other benefits, such as:
No physical inventory
Digital products don't need to be stored in physical locations, so you don't have to worry about renting warehouses or managing stock.
Low startup costs
The cost of selling digital products is, for the most part, solely the cost of producing the files. You can use something like Adobe Illustrator for a fee, or Canva which has a free version.
In any case, the costs are low compared to other forms of online business since you may not have any expenses other than fees charged by the marketplace you’re using.
High margins
When selling digital products, you don’t have any COGS, inventory, or shipping costs as the customer has access to the product via download from the moment they make the purchase. Another factor is the low—potentially zero—production cost. Once created, your digital product can be sold indefinitely since you don't need to make new units.
The 37 Best Digital Products on Etsy in 2024
These are the best digital products to sell on Etsy in 2024.
1. Digital Planners
Planners are always versatile for organizing daily tasks such as scheduling meetings and important events, writing down phone numbers, etc., increasing your day-to-day productivity.
Many people prefer digital planners to save space and be able to change information more easily, making this one a favorite.
2. Meal Planners
To have a healthy life and a balanced diet, many people like to write down everything they eat, from the type of food to the number of calories consumed.
And that's what a meal planner is for: planning weekly or monthly meals, assisting users in maintaining healthy eating habits, and simplifying grocery shopping. Always on high demand, especially around New Year's.
3. ADHD Planners
Organizational tools for managing tasks and routines. Incredibly effective in aiding individuals with ADHD, offering structure and simplicity in daily life management.
4. Habit Tracker
These are planners for building and maintaining daily habits. A good product to sell on Etsy for its simplicity in helping establish and maintain a routine with consistency.
5. Printable Calendars
Editable calendar templates for personal or professional use, helping users organize their schedules in a more visually appealing way. A pretty design can really attract the attention of buyers.
6. Ebooks
Ebooks have gained a lot of popularity due to the convenience of being able to read them anywhere—whether on a computer, phone, tablet, or other device. If you’re a writer, you could technically self publish a book and make it available on Etsy.
7. Ebook Templates
Editable eBook templates are also great digital products to sell on Etsy, as they provide a convenient option for writers to edit their own eBooks.
8. Clip Art
Digital illustrations that can be used for crafting, graphic designs, education projects and many other things. You can offer a wide variety of themes and styles to appeal to a larger audience.
9. Fonts
Designers, writers, artists, and businesses in general usually look for unique downloadable font packs to provide a distinctive look for branding and marketing materials. An easy product to sell in bundles, especially when some sites charge insanely high prices for similar fonts.
10. Lightroom Presets
Photo filters that simplify editing for photographers and influencers. They’re bestsellers on Etsy because they offer professional-quality results with minimal effort, appealing to both amateurs and professionals.
11. Device Wallpapers
Wallpapers are always popular because they add a personalized touch to any device. Everyone likes unique wallpaper, and that's what makes this digital product so popular with buyers.
12. Backgrounds for Video Calls
The rise in remote work worldwide has led to a surge in the use of video conferencing tools like Zoom and Google Meet. Consequently, there's been a growing demand for eye-catching virtual backgrounds, from professional settings to funny ones.
13. Children’s Learning Materials
Bestsellers for parents and educators looking to engage children in interactive and visually appealing learning activities—they can be flashcards, posters and many other types of materials.
14. Coloring Pages
Printable pages for all ages. Their therapeutic benefits and creative engagement make them a hit among both children and adults. A good digital product to sell on Etsy because it appeals to the creative crowd that tends to shop on the platform.
15. Digital Papers
Patterned digital files for crafting and design. A great thing about this product is its versatility in various creative projects, from scrapbooking to graphic design, offering endless creative possibilities.
16. Resume Templates
Professional designs for job applications are a very popular digital product on Etsy because of their ability to help job seekers stand out with polished, visually appealing resumes that are easy to customize.
17. Wedding Signs
Printable signages, such as seating charts or guest lists. These are top sellers due to their customization options and ability to add a personal touch to wedding décor at an affordable price. An Etsy favorite.
18. Wedding Timelines
Another highly popular product in a niche that is already very popular on Etsy is weddings. Wedding timelines organize the event as a whole, and offer several template options all but guarantee a lot of sales.
19. Printable Wedding Invitations
A good event deserves good invitations and buyers often go to Etsy to look for good wedding invitation templates. Weddings are the most popular event on Etsy, but they are not the only ones, so a good tip is to have templates for different events as well.
20. Event Planning Materials
These products simplify event planning by offering printable designs for birthday banners, décor, invitations, and many more. It’s a ready-made solution that helps buyers save both time and money. And help you make a profit of course.
21. Thank You Cards
Customizable cards for expressing gratitude and offer a personal touch for any occasion, from weddings to business interactions. It’s a very popular product on Etsy with endless design possibilities.
22. Fitness Journals
Planners for tracking fitness goals, training routines and progress. These are popular for helping users stay motivated and organized, with personalized, printable formats.
23. Weight Loss Tracker
A more specific product in the larger fitness and self-care niche. As the name suggests, they are for weight loss tracking. A good design can make this product especially successful in your catalog.
24. Business Cards Templates
A good business card design can make all the difference. That’s why it’s such a popular item on Etsy.
25. Digital Stickers
Printable stickers for planners and decorations are popular for their cute, customizable designs that allow the personalization of planners, laptops, and more.
26. Photography Backdrops
Digital backgrounds for photo editing are always in high demand because they’re used to enhance photos with professional-quality backgrounds, catering to photographers with all levels of experience.
27. Real Estate Marketing Materials
There’s a huge demand on Etsy for real estate marketing materials (social media post template packs, flyers, and more). They’re useful for agents in the field as it saves them time and money on something they don’t want to be focusing on.
28. Printable Stationery
Templates that add a personalized touch to letters and other notes.
29. iOS Icon Pack
Ever since iPhone users gained the ability to customize their app icons directly on their phones, the feature quickly became a popular trend. Users embraced the ability to personalize their home screens with unique designs and themes.
30. Logo Designs
An affordable branding solution allowing startups and small businesses to establish a strong visual identity with customizable logos. Offering multiple options is a great way to build a loyal customer base through value-based pricing like bundles and alternative designs.
31. Digital Artwork
It can be a digital scanned version of your art, or your own digital art if you’re a designer. People love to look for digital artwork on Etsy to put pictures on walls and decorate their homes or offices. I was recently at a restaurant and they had a piece of artwork that I looked up and found on Etsy!
32. Excel Templates
Popular among businesses and individuals for their time-saving efficiency, they can be used for a wide range of purposes, including budgeting, project management, invoicing, data tracking, and more. There’s always a huge demand for this type of product and you could also offer Google Sheets versions.
33. AI & ChatGPT Prompts
The use of AI tools is in high demand, but in many cases, you need to be extremely specific to get the most out of them for a given task. Ready-to-use AI prompts can facilitate the use of AI with content creation, calculations, and even table creations.
34. Etsy Shop Assets
That's right, you can sell digital products on Etsy that help other sellers with their Etsy business. We're talking about banners, shop icons, listing images and more, everything needed to build a strong presence as a seller on Etsy.
35. Cosmetic Labels
Small business owners who develop their own products often need unique labels, such as jar and dropper bottle labels. It’s possible to make the labeling process simpler, more efficient, and elegant, providing customizable solutions tailored to their specific needs.
36. Restaurant Materials
Opening a restaurant requires a lot of planning while establishing a strong brand. Menu templates, loyalty cards, banners, and signage are always in high demand by owners of this type of business. You can help a fellow entrepreneur and even profit from it.
37. Guides
Etsy has a variety of guides to choose from, as they certainly sell a lot. Have a useful specialty or knowledge you may want to pass on, like in the travel niche? Make a good guide with a nice design and it’s a great option as a digital product to sell.
How to Make Digital Products for Etsy
When creating digital products for Etsy make sure your offerings are appealing, high-quality, and marketable.
First of all, identify your niche. Look for trending products on Etsy by exploring popular categories like digital art or templates. Tools like Google Trends or even Etsy’s search bar can help you.
Once you've defined the niche you want to focus your products on, you'll need the right tool to actually start creating your digital products. You can use paid software such as:
- Adobe Creative Cloud: The most well-known design software. Includes apps like Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, and more. It’s subscription-based, with plans ranging from single-app use to full access.
- CorelDRAW Graphics Suite: One-time purchase or annual subscription options are available for this one.
But if you don't want the extra costs, there’s also free options:
- GIMP: Offers features similar to Adobe Photoshop, making it a powerful tool for designers who need advanced editing capabilities without the cost.
- Inkscape: Provides robust vector design tools ideal for both beginners and professionals.
- Canva (free version): The free version is user-friendly, making it accessible for beginners, with a library of free templates, images, and fonts.
An important thing to be aware of with your products is to pay attention to details like resolution (300 DPI is ideal for printables), usability, and aesthetic appeal. Make sure your files are user-friendly and easily customizable if needed.
And don’t forget to offer your products in popular formats like PDF, PNG, JPG, or PSD, depending on the type of digital product you’re offering, of course.
Selling Digital Products? Sell With Whop Instead
While you can sell digital products on Etsy, it is not the best platform to use. For one thing, Etsy has a whole range of fees that can quickly add up and take a big chunk of your profit, from listing fees to transaction fees, taxes, and more. Secondly, the while the marketplace does support the sale of digital products, it was not designed for it. Plus, you can only upload give digital products to Etsy.
In contrast, Whop is a social commerce platform that was made specifically for digital products, and you can sell just about any digital product you can think of. With Whop, you create your whop hub and create or upload the products that you want to sell. Use the course-builder to sell online courses, upload files like ebooks, templates, and habit trackers, and use the chat and forum apps to build an online community. There's no limit on how many products or whops you can create.
Plus, there are no membership fees to use Whop - just a 3% cut of your sales (which increases if you choose to use the marketplace to reach millions of buyers a month).
If you want to join the ranks of modern online entrepreneurs profiting from digital product businesses, sign up to sell on Whop today.
Etsy Digital Products FAQs
Does Etsy Take a Cut for Digital Products?
Yes, Etsy does take a cut for selling digital products. Once you've created and uploaded your product, it can be sold repeatedly without additional work. Etsy handles the payment processing and charges a $0.20 listing fee plus a 6.5% transaction fee per sale. Taxes will vary depending on your country.
What is the Limit on Etsy Digital Products?
You can upload up to five digital files. The maximum size for each file is 20MB. Uploaded files will appear in a list with their names, file sizes, and upload dates.
Why You Should Trust Us
Joe Niehaus is a seasoned content writer and ecommerce specialist at Whop. With a strong background in managing affiliate programs for ecommerce brands, Joe has also contributed his expertise to well-known publishers like Travel + Leisure and Business Insider
