Christmas is coming! For many, it’s the best time of the year. A moment for gathering with family and friends to celebrate, share happiness and, of course, giving (and receiving) some nice Christmas gifts.
As for ecommerce brands, Christmas is the busiest and most profitable time of the year, with shoppers on the lookout for the perfect gifts, festive decorations, and seasonal essentials. From timeless holiday classics to trending must haves, there's no shortage of opportunities to cash in on the Christmas spirit, and if you’re a seller, you’ve come to the right place.
Keep reading and discover the best Christmas products to sell this year.
Why should I sell Christmas products?
One of the most important dates of the year, Christmas is a holiday celebrated all over the world with a high commercial appeal. Selling products focused on the occasion is a great opportunity for business because of the seasonal surge in consumer demand and the festive atmosphere that encourages people to shop.
Here are some of the reasons of why you you should sell Christmas products:
High consumer spending
Christmas is not only an important holiday but also one of the busiest shopping seasons of the year due to people's increased willingness to spend on presents, home décor, and festive goods. Additionally, as more customers choose to purchase from the comfort of their homes, ecommerce businesses experience a significant surge in traffic.
So this increase in consumer spending means that the Christmas season can really increase sales for an online business, especially when offering items that cater to the festivities.
Gift-giving tradition
Giving and receiving Christmas gifts is a tradition. People actively seek meaningful gifts for their families, friends, coworkers, and even pets. Selling Christmas products capitalizes on this annual tradition, increasing the potential to attract loyal customers.
And satisfied buyers frequently return to the same sellers, meaning that your customers can come to your business, year after year to not only discover new, stylish gift ideas for their loved ones, but also update their Christmas decorations and attire.
Seasonal urgency
Christmas is a busy time. There’s a constant sense of urgency, as consumers know they need to purchase everything they need before the holiday arrives. This “urge” to ensure that all Christmas shopping is done before something runs out leads to quicker buying decisions and less hesitation.
As a seller, you can take advantage of this urgency to set limited-time offers or holiday promotions to further boost your profits in the holiday shopping season.
Promotions and bundling opportunities
Christmas offers plenty of opportunities for creative marketing. To boost sales, consider putting together themed bundles or providing discounts on holiday merchandise. For example, presenting a buy-one-get-one-free promotion on festive clothing or combining Christmas decorations with gift wrapping might increase average order values.
The 28 best Christmas products to sell
When Christmas approaches, sellers are always on the lookout for trending items that capture the festive spirit and appeal to holiday shoppers. To help you decide what to stock this year, here's a list of the best Christmas products to sell:
1. Personalized Christmas ornaments
Custom ornaments with names, dates, or special messages are a favorite. These are highly marketable because people love creating unique memories, and they make perfect gifts. Offering personalization sets your shop apart and justifies higher pricing.
2. Advent calendars
Advent calendars are always popular products, especially ones focused on special seasonal celebrations. They're a great way to build excitement in the lead up to Christmas and make great products for repeat purchases each year.
3. Matching family pajama sets
The family photo tradition is big business. Matching pajamas in Christmas-themed patterns are a fun, easy-to-sell item with wide appeal, and they work especially well if you can offer multiple sizes for the whole family.
4. LED Christmas lights
LED lights are energy efficient, long lasting, and come in creative varieties—think smart, color-changing options. Homeowners are always upgrading their decorations and LED lights can be used outside Christmas as well, like during Halloween or even 4th of July decorations, so this product sells consistently throughout the entire year.
5. Ugly Christmas sweaters
Ugly Christmas sweaters have gone from a gag gift to a cultural phenomenon, and their popularity makes them a must-have item for many buyers to use as a funny gift. The more outlandish the design, the better they sell, especially around party season.
6. Christmas cookie decorating kits
DIY kits with pre-baked cookies, frosting, and decorations are perfect for families, making them ideal for gifting or personal use. With the trend toward home-based activities, these are easy to market and sell out fast.
7. Artificial Christmas trees
Artificial Christmas trees are becoming more and more common during Christmas each year. They can come in many models, they can be reused each year and, more importantly, they don’t leave a mess over time like natural trees do. Whether it's a basic or pre-lit version, customers love the convenience and cost-savings over time, and they’re great for upselling with other decor.
8. Christmas wreaths
Wreaths add instant holiday charm to any door. Whether traditional or modern, they are versatile, reusable, and in demand year after year. These can be sold as DIY kits or pre-made to attract different types of buyers.
9. Holiday-themed candles
Scented candles in festive scents like pine, cinnamon, or gingerbread bring cozy vibes. They're ideal for gift-givers, holiday hosts, and self-care enthusiasts, making them a product that works in multiple markets.
10. Christmas stockings
Stockings are another yearly staple, especially if you offer personalization or unique designs. They’re small but meaningful, making them an easy upsell alongside other festive decorations.
11. Christmas costumes
Whether it's Santa Claus, reindeer, or Christmas elf costumes, Christmas costumes are highly sought after by consumers, whether for family fun or by professional Santa Clauses in shopping malls. They can’t be missed on the lists of any business that wants to take advantage of Christmas to sell themed products.
12. Gift-wrapping kits
Wrapping paper sets with ribbons, gift tags, and decorative elements are always in demand during the holiday season. Offering eco-friendly or customizable options can help your product stand out.
13. Snow globes
These are timeless decorations that appeal to collectors and gift-givers alike. With unique designs or themed sets, snow globes can become a high-margin product. These classic Christmas-themed snow globes will be a favorite for years to come.
14. Christmas-themed phone cases
Phone cases are best selling products in any time of the year and there’s a great market for custom phone cases focused on specific dates and celebrations. Many businesses focus exclusively on selling custom phone cases because the demand for this type of product is always high, so it’s nothing less than a good idea selling this product.
15. Holiday baking kits
Baking is a Christmas tradition, and themed baking kits help customers reproduce traditional holiday delights. This is a product appealing to both experienced bakers and consumers searching for a pleasant holiday pastime with their family.
16. Christmas throw blankets
Cozy, themed blankets make excellent gifts and home decor accessories. Wool or cotton blankets with attractive themed embroidery are quite popular products to sell during the holidays, when the weather turns cooler.
17. Christmas tree skirts
Tree skirts not only add style to a Christmas tree but also provide a way for buyers to update their decorations without a complete overhaul. They’re easy to sell as part of a broader decor package with other tree decorations.
18. Holiday plush toys
Perfect gifts for children and for adults alike. Plush toys are bestsellers in any marketplace because they not only serve as toys, but as a nice Christmas decoration as well.
19. Christmas crackers
Christmas crackers are a part of Christmas celebrations in the UK and other countries that have gained a lot of popularity across the world. It consists of a tube that makes a “cracking” sound when pulled open, revealing candy or funny pranks inside. Each year these products become more and more in demand because they’re simple-yet-funny party gifts, great for Christmas celebrations with family and friends.
20. Christmas village sets
These detailed, collectible village sets can be marketed as decoration, or starting DIY kits. A great aspect of village sets is that they can gradually be expanded with new components. So, if you plan to sell this on the long run, it's good to constantly update your listings with new variations to encourage repeat purchases.
21. Christmas cards
Giving physical Christmas cards is a tradition people still enjoy. Offering one-of-a-kind designs with caring inscriptions and adjustable options can make these great sellers in any list. It's an easy-to-ship product with a high potential for sales.
22. Christmas tree toppers
Putting the Christmas tree topper as the final touch of a Christmas tree is as traditional as it gets for family gatherings. From classic golden stars and angels to modern designs, like globes or shining hearts, offering many designs guarantees sales at any given Christmas.
23. Christmas slippers
Comfy Christmas slippers are essential for a true Christmas look. Versions with Christmas reindeer, Santa Claus, and snowmen never go out of Christmas style and never stop selling.
24. Nutcrackers
Nutcrackers are an iconic choice for holiday decorations. If your business is focused on selling Christmas decoration products, nutcrackers are a must, both for what they represent for Christmas and for their multi-functionality.
25. Holiday charcuterie boards
Kitchen supplies are another type of item that is always in high demand, no matter the occasion, and for Christmas, custom versions are a trend. Boards that have unique shapes, such as snowflakes or Christmas trees, can certainly attract customers searching for unusual Christmas -themed kitchenware.
26. Christmas scent diffusers
Scent diffusers with Christmas-themed oils (such pine or cinnamon) are a very popular and desired product for people who love the smells of the season but would rather have something more durable than aromatic candles.
27. Festive party games
Christmas-themed party games like trivia sets or bingo are perfect for family gatherings and parties. These items are light, easy to ship, and can be marketed as both gifts and entertainment for holiday events. Getting family and friends together to play games of all kinds is quite common at Christmas, so there’s always room for selling board games as a whole.
28. Christmas-themed printables
Digital products like gift tags, holiday cards, and printable wall art are popular because they’re easy to access and customize. Offering these as instant downloads is convenient for last-minute shoppers and sellers alike. Since there's no shipping or stocking costs involved, digital products are good options because you can sell as many as possible without worry.
How to find the best Christmas products to sell
To find the best Christmas products to sell you need a mix of market knowledge and data-driven research. There’s many tools and platforms you can track to know trends and customer preferences, but knowing exactly where to look can give you an advantage over your competition. Here’s what you need to know to find the best Christmas products to sell:
Use Google Trends and keyword research tools
Google Trends is a powerful tool for identifying product trends over time. By typing in specific Christmas-related keywords (e.g., “Christmas gifts,” “Christmas decorations,” or “holiday items”), you can see how interest fluctuates year after year.
Look for upward trends in specific categories or products to understand what consumers are actively searching for, you can also break down the data by region to identify localized product interests.
Compliment that with keyword research tools like Ahrefs, SEMrush, or Ubersuggest. These apps can help you identify the most searched-for Christmas products. By looking at search volume and trends for specific keywords related to the holiday season, you can narrow down the top product categories to sell.
Monitor social media
Instagram and TikTok are great for spotting product trends, especially during holidays as big as Christmas. Influencers often highlight trending items, giving you a preview of what might sell well, and you can also check out popular holiday-related hashtags to see what’s popular on each platform.
Despite not being as well known as other social media, Pinterest is very useful when it comes to identifying the best seasonal products. The platform has holiday gift guides and decor inspiration, making it a great place to find emerging trends.
Check Amazon best sellers
As one of the world's largest online retailers Amazon often dictates, or is directly associated with, what is popular. Because of that, Amazon’s “Best Sellers” and “Movers & Shakers” lists are excellent for discovering what’s popular between consumers.
Pay attention to customer reviews to gauge which features of a product are resonating with buyers and which are not.
Boost your sales during the most wonderful time of the year
The holiday season is the perfect time to take advantage of high consumer demand for Christmas products. With the right strategy, your store can see a significant boost in sales as shoppers look for gifts, festive decor, and seasonal must-haves.
But navigating this ever-evolving ecommerce landscape on your own can be overwhelming.
That’s where Whop comes in. We offer courses and communities tailored to help you succeed, whether you're dropshipping holiday products, selling on Amazon, creating your own products to sell on Etsy, or exploring other business models. From finding trending products to refining your marketing strategy, you can find it all on Whop.
Join one of Whop's ecommerce communities today and set yourself up for success this Christmas season!
Best Christmas products to sell FAQs
The frequently asked questions about the best Christmas products to sell.
How can I find trending Christmas products?
You can use tools like Google Trends, monitor social media platforms for holiday trends, and check Amazon’s best-selling lists. Keyword research tools and holiday reports from platforms like Etsy also offer valuable insights into what's popular.
Why should you trust us?
Joe Niehaus is a seasoned content writer at Whop with years of experience in ecommerce, affiliate marketing and copywriting. He also has shared his experience with leading publications like Travel + Leisure, GQ, and Business Insider.
