Who doesn't love Thanksgiving? It’s one of the most wholesome times of the year—gathering with loved ones, sharing meals, and celebrating the season of gratitude. And for online entrepreneurs, it’s also a prime opportunity to tap into a bustling holiday market.
As families prepare for the big day, they’re on the lookout for festive decorations, specialty cookware, and seasonal gifts to celebrate this important holiday. Knowing the right products can position your business to capture that demand and boost your holiday sales.
Curious about what items are in high demand this year? You came to the right place. Keep reading and discover the best Thanksgiving products to sell in 2024.
Why should I sell Thanksgiving products?
Selling Thanksgiving products presents a very lucrative opportunity for ecommerce business business because of factors like:
High seasonal demand
Being one of the biggest holidays in the U.S. and Canada, Thanksgiving sparks a surge in consumer spending on a variety of products—everything from food and beverages to tableware, decorations, and gifts—as families across the country gather to celebrate this date. By offering products that cater to these needs you tap into a naturally high-demand period where people are willing to spend a lot for Thanksgiving products.
Holiday shopping kickoff
The holiday shopping season formally begins the day after Thanksgiving (Black Friday) and pushes through Cyber Monday and the larger Christmas shopping frenzy, which sees the biggest sales volumes of the year. Thus, offering Thanksgiving-related merchandise puts your business in a position to benefit from early holiday shoppers.
Cross-selling potential
Cross-selling opportunities are a natural fit for Thanksgiving items. A customer purchasing a tablecloth with a Thanksgiving theme might also require napkins, plates, or candles that match, for example. Additionally, if someone is purchasing a turkey roasting pan, they could also be interested in high-end kitchen appliances or cutlery.
Even better, sellers can put together bundles or recommend related products to boost the transaction's average order value (AOV). If you take advantage of these upselling opportunities, you can really profit.
Scarcity drives urgency
Thanksgiving is a once-a-year event, so you may take advantage of its inherent sense of urgency to increase conversion rates. Customers are motivated to act swiftly to maximize earnings because they’re afraid of missing out on crucial holiday goods, knowing that they have limited time to purchase Thanksgiving-specific things.
Sellers can also use countdown promos, limited-stock warnings, and "Only available for Thanksgiving!" deals as scarcity-driven marketing techniques to encourage buyers to finish their purchases sooner.
25 best Thanksgiving products to sell in 2024
Here are the best Thanksgiving products to sell this holiday:
1. Thanksgiving digital products
Digital printable cards and invitations offer a convenient and customizable option for those hosting Thanksgiving gatherings or sending well-wishes. The best part about selling this product, and digital products as a whole, is that they can be sold indefinitely with no storage or shipping costs.
2. Personalized Thanksgiving ornaments
These could include engraved names, the year, or even a custom Thanksgiving message. When selling this, you should think beyond just tree ornaments—offering wall hangings or even mini ornaments that can be attached to place settings or napkin rings. The key is customization, making each piece feel unique to the buyer.
3. Fall-scented candles
During Thanksgiving, candles with scents like cinnamon apple, pumpkin spice, or wood pine are particularly popular with buyers. Think of providing hand-poured, soy-based candles with artisanal packaging, like mason jars with rustic labels or attractive tins.
4. Thanksgiving-themed clothing
Thanksgiving clothing goes beyond just kitschy T-shirts. Offering cozy and stylish options in various sizes and comfortable, high-quality fabrics like cotton or fleece will attract customers looking for both fashion and functionality.
5. Turkey fryers
Turkey fryers have grown in popularity as a quick and easy method of making a juicy, crispy-skinned Thanksgiving turkey. It's crucial to offer a variety of fryers when selling these, from simple to sophisticated models with excellent performance ratings and safety features.
6. Turkey roasting pans
For customers who prefer using ovens when preparing their turkeys. Stainless steel or cast aluminum pans, which promote even heat distribution, are particularly popular. Pans made of cast aluminum or stainless steel are especially popular because they provide uniform heat distribution. Also, offering a variety of pan sizes might appeal to both big and small groups of people.
7. Customizable place cards
Customizable place cards are an easy way to add a personalized touch to a Thanksgiving table. Etsy—a marketplace focused on handmade, customizable items—has features where customers can input names or messages ahead of time to be engraved on the items they ordered. Pair these with other table-setting accessories like napkin rings or matching placemats for an upsell opportunity.
8. Thanksgiving-themed baking kits
Thanksgiving is a prime time for family baking, and themed kits can make this activity more fun and accessible. A well-packaged kit might include a pie crust mix, decorative cookie cutters, and a recipe card. Also, offering options for different skill levels—such as simple sugar cookie kits for beginners or more elaborate pie kits for experienced bakers—broadens your audience.
9. Autumn wreaths
Autumn wreaths made with natural elements like dried corn husks, pinecones, and berries provide a warm welcome at any front door. Offering a variety of sizes, colors, and styles ensures a broad customer base.
10. Thanksgiving-themed mugs
Everybody loves a good mug, and custom designs are popular in any season. Customers often buy these as gifts or to add some holiday cheer to their morning routine. Bundling them with hot chocolate kits or tea sets makes them even more appealing, especially as an affordable gift option.
11. Table centerpieces
A well-designed centerpiece can set the tone for the entire Thanksgiving dinner. Consider offering a range of options, from simple candle holders filled with autumn leaves and berries to elaborate floral arrangements. Handmade options using natural materials, like reclaimed wood or dried flowers, can cater to buyers looking for eco-friendly products.
12. Thanksgiving-themed pillows
Decorative throw pillows are an easy way to add a touch of Thanksgiving to a living room or guest space. This type of product usually has designs featuring inspiring phrases, like “Thanks and Giving,” that are perfect for the holiday. Still, many people simply enjoy it as their everyday home decoration for its uplifting nature. Pillows with quality fabrics like cotton, velvet, or faux fur are preferable for selling.
13. Thanksgiving gravy boats
Gravy boats are an essential but often overlooked part of the Thanksgiving meal. When selling these products, it’s better to focus on elegant designs in ceramic or stainless steel, offering both traditional and modern styles to suit different tastes. Customers looking for unique table settings usually appreciate unusual shapes or handles designed for easy pouring.
14. Pie dishes and servers
Thanksgiving wouldn’t be complete without pie, and offering beautifully designed pie dishes will attract customers who want to elevate their dessert presentation. Ceramic or stoneware dishes with intricate detailing or Thanksgiving motifs can double as serveware and kitchen decor. Highlight options for popular Thanksgiving pies like pumpkin or pecan to appeal to a wider audience.
15. Thanksgiving-themed banners
Many families don't miss the chance to make some good old traditional Thanksgiving decorations to celebrate the holiday. Banners with messages of thanks and congratulations are always popular, and offering customization options, such as adding a family name or a special Thanksgiving date, can make these banners even more personal and appealing to your audience.
16. Handmade Thanksgiving cards
These could feature intricate fall-themed designs like hand-painted leaves or calligraphy. Cards made from recycled or eco-friendly paper may appeal to environmentally-conscious shoppers. Offering blank cards alongside pre-written ones allows customers to choose between crafting their own message or going for convenience.
17. Cornucopia baskets
Yet another popular item for the traditional Thanksgiving enjoyers. It’s a very handcrafted type of product and buyers often look for unique and customizable options to add a unique touch to their homes during the holidays.
18. Thanksgiving placemats
Thanksgiving-themed placemats can help pull together a beautifully set table. Look for durable, easy-to-clean materials like vinyl or linen, decorated with classic fall motifs. Offering options that are both practical and elegant—like heat-resistant mats—can attract families with kids as well as those hosting formal dinners.
19. Wooden serving boards
Thanksgiving is a very food-centric holiday, and people are always ready to invest in cool household items and theme-kitchen gadgets around this time of the year. Wooden serving boards, especially custom ones engraved with Thanksgiving phrases or symbols, are very popular among buyers.
20. Personalized Thanksgiving aprons
There's nothing like a Thanksgiving-themed apron to really get you in the holiday spirit while you're preparing the turkey, right? High-quality aprons, with durable fabrics like cotton or denim, are highly sought after in any marketplace at this time of year.
21. Harvest kitchen towels
Festive kitchen towels with autumn prints or Thanksgiving slogans make a practical yet decorative addition to any home. Offering bundles with different designs can appeal to customers looking for seasonal flair in their kitchen.
22. Thanksgiving cookie cutters
Cookie cutters shaped like turkeys, pumpkins, or fall leaves appeal to families looking for activities to keep kids entertained while also contributing to the holiday spirit. Offering cookie kits that include icing, sprinkles, and a recipe card can make this an even more attractive product.
23. Festive throw blankets
During Thanksgiving the weather in many places is colder, so Thanksgiving-themed blankets are in high demand. A cozy throw blanket with a Thanksgiving theme—featuring autumn colors or designs like pumpkins, acorns, or leaves—makes a perfect accent for living rooms or guest rooms. Also, blankets packaged in ribbon or gift-ready boxes make for easy presents that customers can give to hosts or loved ones.
24. Thanksgiving-themed serving trays
Serving trays with Thanksgiving motifs are ideal for presenting appetizers, cocktails, or desserts during family gatherings. Designs that feature engraved or printed fall imagery, like turkeys or harvest scenes, are especially popular among consumers at this time of the year.
25. Thanksgiving-themed wine glasses
Personalized glasses with engraved names or Thanksgiving symbols are very popular among consumers who like custom items, especially if they can have something unique.
How to find winning Thanksgiving products for your audience
Identifying specific Thanksgiving products to sell to your audience can pay off with strong seasonal sales. Here are some ways to find winning Thanksgiving products to sell:
Check social media trends
Platforms like Instagram, TikTok, and Pinterest are hotspots for holiday inspiration. By searching for trending hashtags, you can see which items are gaining traction with early adopters. Popular ideas around table settings, DIY decor, and festive home goods often signal upcoming consumer preferences.
Use research tools
Tools like Jungle Scout and Helium 10 can provide detailed data regarding product success on marketplaces such as Amazon or eBay. Google Trends also allows you to see which Thanksgiving products are currently trending. This enables you to make informed selections about which products to stock based on current market data.
Look on marketplaces
One of the simplest ways to identify how popular seasonal products are—in this case, Thanksgiving products—is to search directly on marketplaces like Amazon, Etsy, or eBay. Simply type “Thanksgiving” into the search bar and sort by categories like “most relevant” or “top reviews” to see exactly which items are most popular on each platform and which products you should focus on for success if you’re planning to sell in those markets.
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Best Thanksgiving products to sell FAQs
The frequently asked questions about the best Thanksgiving products to sell.
Is selling products focused on Thanksgiving a good business idea?
Yes, given that Thanksgiving is one of the biggest celebrations in the United States, marketing things related to the holiday can indeed be successful. To make their celebrations more enjoyable, people are excited to purchase gifts, cookware, and festive decor. So a factor like seasonal demand alone makes selling Thanksgiving products a great business.
What types of Thanksgiving products should I focus on selling?
Focus on items that make Thanksgiving special, like pie dishes and turkey roasting pans, seasonal house decor like wreaths and centerpieces, and themed dinnerware. Individualized products, like place cards or Thanksgiving ornaments, are also very popular since consumers enjoy personalizing their holiday get-togethers.
Why you should trust us
Joe Niehaus is an ecommerce expert and content writer for Whop, with vast expertise in managing affiliate programs for online brands. His work has also been featured in leading magazines such as Business Insider, GQ, and Travel + Leisure.
