One category that has emerged as a golden opportunity in ecommerce is that of digital products. With benefits such as low production and overhead costs, ease of fulfillment, and potential for scale, many entrepreneurs both brand new and seasoned are transitioning to or adding digital products as an essential part of their online business.
However, one of the hardest parts about getting started even if you have picked a type of product is getting one to completion so you can sell it.
PLR digital products provide content that you can use as a go-to solution for those who need a done-for-you digital product fast.
Here’s a guide on what they are, including exact examples of the best PLR products to sell. You’ll also learn where and how to sell these properly so you can cash in with the digital products revolution.
What are PLR digital Products?
PLR stands for Private Label Rights, and when this is applied to digital products, it means access to ready-made content that you can buy along with having the intellectual property rights to rebrand and sell as your own. There are many types of PLR digital products including ebooks, video courses and templates that you can find on dedicated marketplaces.
However, as with most things in life, what comes fast and easy generally lacks quality. Most PLR digital products are fairly low quality and generic, and with the advancement of AI, it is getting harder to find PLR products that remain competitive compared to what is possible through the generation of something like ChatGPT.
The most savvy entrepreneurs who choose to resell PLR digital products won’t sell them as-is but will take the time to rebrand and enrich the information to make the content quality worth the price they’re charging.
That said, if you hold a high standard for content quality and are ready and able to improve a PLR product, it’s worth considering incorporating them into your digital products business model.
Why Resell PLR Digital Products?
Reselling PLR digital products presents a number of opportunities, including the following:
Start a business quickly with no money
Out of all the business models out there, nothing is cheaper and quicker to start than one that is digital-products based. PLR digital products in particular make it possible to stock your digital shelves without spending any time or money on development as there are many providers that offer free PLR for you to use to get started your business in no time.
Plug-and-play products
PLR products are by nature pre-made as completed products, so it’s possible to sell these exactly as you bought them simply by rebranding the information as yours. Many sellers will design these for quick customization, leaving in the blanks for you to fill in your brand name and information so you can get your business launched in no time.
Shortcutting the lengthy process of product development is invaluable to removing friction and increasing the motivation and ease of starting a profitable digital products business that has potential for scale.
Diversify your product offerings
Because of their ease in terms of production and cost, one of the best reasons to use PLR products is to diversify your product offerings with very little up-front risk or downside. Those that already have an online store can choose from the many types of PLR content available and quickly add new products to your store to test conversion rates compared to existing products, or to add more options that can also be used as upsells.
If you’re in the early stages and still figuring out what kind of product to sell, PLR allows you to launch and test a diverse range of products in a much faster timeframe than if you were to create one from scratch.
Create passive income
Perhaps the most appealing aspect of all digital products, PLR included, is the potential to create passive income. Once your store is set up and stocked with PLR digital products, you can set up a process and system that will allow your business to run in a majority hands-off manner.
The goal is to build yourself a machine that requires little to no regular input from you, and this can be achieved by strategically positioning PLR products and setting up marketing systems that continuously and profitably drive traffic towards offerings, keeping the cashflow running even while you sleep.
The 11 Best PLR Digital Products That You Can Resell
Now that we've covered why you should resell PLR digital products, let's take a look at the top products you can sell.
1. Worksheets
The best digital products are those that are usable and interactive as these traits not only provide value but engagement that makes them memorable for customers. Worksheets are a great option for a digital product that fits these criteria, and you can find many in the PLR world.
An example of a PLR worksheet that you can customize would be a generic financial planning template that you can customize for crypto trading or real estate investing. You can also find something like a productivity checklist and apply it to your niche target audience, which can range anywhere from college students to working professionals or entrepreneurs.
2. Coloring books
One of the best selling digital products that are hard to make from scratch are coloring books, but thankfully, with PLR, you don’t need to put in any of the initial work if you buy these pre-made.
You can find different books for any buyer, from parents who want to keep their children occupied to adults who want an enjoyable hobby or creative outlet.
3. Faceless reels
Today, short-form video content is one of the greatest opportunities as many creators have gotten their start and continued income by just focusing on this. However, making good reels from scratch can prove overwhelming, and there is the added burden and pressure of having to expose your voice or face on camera.
Faceless reels eliminate any friction caused by potential shyness, and with PLR, you won’t even have to think about which reels to create. The best PLR faceless reels give you extended ready-to-use content including the right aesthetics and trends that give your content the best shot at going viral right out of the box.
4. Video courses
Video courses have long been known to be at the top of the totem pole in the digital product realm, commanding the highest prices and offering the most value for customers, however, going through the time to follow through and complete a video course can prove to be incredibly difficult.
A shortcut to getting a pre-made video course that you may not have been previously aware of is finding one in the PLR world. You can discover many courses that are aligned with hot money-making topics like social media advertising, crypto, and investing. Just be sure to vet the content to make sure it’s high quality enough, but if you get a good course and target a hungry niche, you can enjoy a high return on investment on these.
5. Lead Magnets
In the ecosystem of digital products in the marketing realm, lead magnets are some of the most overlooked yet in many cases one of the most valuable for business owners looking to increase their reach.
Browsing PLR marketplaces can reveal a huge variety of lead magnets. Just make sure to pick those that are most relevant and helpful in terms of their ability to provide immediate value while paving the way for future engagement.
Pay attention to those that stand out immediately as they are, and from there you can put on your unique branding so that you can get them sold in your online store.
6. Sales funnels
The backbone of just about any successful business online is a sales funnel that works, and business owners spend a lot of time and money testing and building different ones to find one that hits.
With PLR sales funnels, you’ll get everything you need to build a complete funnel, complete with pre-designed landing pages, email marketing sequences and upsell offers.
Look for funnels that are easily editable and with clear instructions so you can get them ready to sell in no time.
7. Planners
Digital planners are hot sellers for both personal and business use as they can be invaluable to life organization and boosting productivity in several different areas.
Their PLR versions will get you into this market quickly, with various formats from daily layouts to long term goal-setting designs. Top performing planners are aligned with any type of goal-oriented niche, from fitness to finance and even personal relationships or self care.
8. Email templates
Email marketing remains crucial for the success of online businesses, but crafting effective emails can be time consuming and draining for business owners who might also want to try out brand new strategies.
This presents the market for email templates, which you can buy pre-made as PLR digital products that you can rebrand and sell as your own. You’ll see a variety of templates for all kinds of use cases, from a welcome series to an abandoned cart follow-up or the announcement of a new product.
You may have to do some tweaking to better fit the brand voice of your intended customer, but once you get it right, these can convert incredibly well.
9. Ebooks
Ebooks are perhaps the best-known product in the digital product world, but completing them can be quite a lengthy process. The positive with ebooks is that the market for them is incredibly diverse, from fitness to self help and modern business strategies.
With PLR ebooks, you can get a ready-made book that will require little to no customization to get customer-ready. It’s best to focus on an ebook that is on currently trending topics such as AI or crypto so you can capitalize on them quickly and test and relaunch others if necessary.
10. Trackers
Digital trackers are becoming increasingly popular as tools for monitoring progress in any area of life, from habits to fitness and finance.
PLR marketplaces offer ready-made progress charts that can be used to log and track whatever area of life needs focus and data-driven, actionable insights. Make sure to look for a tracker that is visually appealing and straightforward to use. It’s also a good idea to bundle trackers with worksheets to make a complete bundle, and with PLR products, you can get this done fairly quickly.
11. Journals
Another digital product that is picking up in popularity are journals. The value of this reflective process is becoming increasingly publicized, and there’s a growing market for those who want digital journals that they can use on the fly on multiple devices.
PLR journals can offer you ready-made journals in high converting niches such as goal setting, gratitude and visualization.
Look through the structure of the journal to find one that is both helpful and flexible so that you can enhance it easily with quotes or complimentary worksheets and exercises.
12. Recipe Cards
Digital recipe cards provide an aesthetic medium for sharing thoughtful and unique recipes. These can be used for a nice way to format current favorite recipes or to explore new cuisines.
When picking a PLR recipe card, you’ll be able to choose from various niches such as vegan, toddler-friendly, or keto. Consider bundling different cards in the same niche to offer more value to justify a higher price.
13. Social Media Post Templates
With the rise of influencers and businesses increasing their social media followings, the demand for social media post templates that help to provide inspiration and plug-and-play posts that align with their niche.
Top-selling templates include those in health, coaching, fashion, business and entrepreneurship. Look for packs that include templates for various platforms such as Pinterest in addition to Instagram so that brands can expand their reach easily with the help of these templates.
14. Photo Bundles
Bloggers, content creators and marketers all have a demand for high-quality images, but finding unique photos that aren’t subject to copyright can often prove to be difficult and time-consuming.
Photo bundles, which can be sourced as PLR to be resold, are a great solution for these image needs. Curate your selection to fit your intended target audience, which could include lifestyle bloggers, ecommerce business owners, or even health professionals and offer a better deal than the alternative of purchasing exclusive use licenses.
15. Affirmation Cards
The self-hep industry is one of the most steady and growing niches in the digital product world, and affirmations are one of the most popular tools of the trade. You can offer these as aesthetic cards that can be purchased as PLR and resold.
These can be bundled with other related products such as journals or planners to add more value to your customers who are looking to improve their lives financially, emotionally or romantically.
16. Mind Mapping Templates
The concept of creating and having a “second brain”, or an external system to organize specific thoughts and ideas to increase productivity and crystallize an action plan, is an up and coming trend that many entrepreneurs and professionals are incorporating to increase their working capacity and output.
Mind maps are one of the easiest ways to get a second brain system kick started, but it can be a hassle to design and set up. This is where templates come in as an attractive solution, and you can source these as PLR that you can tailor to fit your target audience.
17. Brand Guides
One of the most important yet overlooked concepts for succeeding as an entrepreneur is branding. Many think this just means picking a name, logo and maybe a slogan or mission statement, but creating a cohesive brand that resonates deeply with a target audience can be hard to figure out.
Brand guides offer clarity for achieving this with helpful tips including how to establish and maintain a brand voice throughout all marketing materials while doing it in style with a consistent color palette and look. These can be marketed to entrepreneurs who are launching a new brand or those that are going through rebranding for increased conversion.
18. Health and wellness trackers
Health and wellness remains one of the strongest markets for digital products, and tracking is a huge part of finding success in this area. This is where digital trackers come in, and they convert incredibly well for those that have an audience who is driven to achieve their goals in this area.
These can be found as guides that serve people at almost any level, including beginners or those that are more advanced. Other good audiences to target include weight loss seekers, body builders, or even yogis. Acting with seasonal trends like summer beach body or new years post-holiday weight loss is a proven strategy for converting well.
19. Printable Art
Printable art gives its consumers to choose exactly what size they and medium they want to use to display aesthetic designs, and if you’re not a designer you can still profit from selling these with the help of PLR.
Popular designs include minimalist designs, seasonal themes, or inspirational art and quotes. Etsy is one of the best marketplaces to resell these, and for your best chance of success just be sure to check the current demand and competition.
20. Instagram and TikTok Hooks
Just as creators need templates and images to organize their social media posts, they also need image and reel hooks and captions to really capture the attention of their audience. That's why selling done-for-you captions and hooks for TikTok and Instagram can be a great little money maker.
These PLR digital product packages include hooks and captions defined by either a time period (like 'a month's worth of captions and hooks) or an amount (i.e 250 hooks) that creators can buy and use on their social social media posts. Lower-cost items usually include just the captions and hooks, while higher-price offerings include captions, hooks, images, and covers.
Finding Free PLR Digital Products
Paid PLR products will often offer higher quality content that is more diverse and exclusive, however, if you want to stock your digital shelves with products that cost you no money up front, it’s possible to find free PLR.
Here are some of the best ways to find PLR completely for free:
Free sections of PLR websites
In addition to finding digital products that cost significantly less than they could potentially sell for, most PLR marketplaces offer a section of products that are totally free. Keep in mind that some of these products might be outdated, low quality, or both. However, they offer a great base to build a quality offering much more quickly than if you had started from scratch.
PLR membership sites with trial periods
While many PLR sites offer a wide product selection a-la-carte, some offer a membership that grants you access to all of their products whenever you want to download them. This will cost much more up front, but it will give you access to a smorgasbord of products that you can launch and test quickly.
Since it’s a much higher up-front ask, many of these membership sites offer a totally free trial period during which you can access and try out these products, so you can take advantage of this time to get access to PLR without any initial investment.
Signups and Newsletters
Sometimes, simply registering for an account or signing up for a newsletter for a PLR marketplace will give you access to a product or products without giving anything more than your email. These products might be small and simple, but they should give you a general idea of the quality of the rest of the products that the site has and you’ll have the opportunity to rebrand and sell it at whatever price you can fairly fetch for it.
However, remember that while free PLR can be a great way to start or expand your digital product offerings, remember that the quality is typically on the lower end and these products are more widely distributed meaning that you should take the time to customize it to address these major issues.
Creating Your Own Digital Products to Resell
If you already have expertise in a certain realm, you can consider using PLR as a base product that you can modify drastically to create a high-value offering that is aligned with your brand and vision.
Using the approach of creating your own digital product will give you the highest control over the content and quality of your product which is of utmost importance if your goal is to create a lasting brand.
Start by identifying what your niche and expertise is–you might be more qualified than you think. Consider anything that you have bought yourself or look for something out there on the market that you feel you can make yourself. Whether it’s an ebook, journal or planner, you can probably find something on the market that aligns with your expertise that you can make your own.
While the complete process of making a digital product can be overwhelming at first, you can start one step at a time and eventually you will get there. Using PLR can be a great way to cut down the length of time in the process, but you’ll still have to follow through and market it so that you can get your product sold.
Sell Digital Products With Whop
Whether you decide to build your digital product entirely from scratch or use PLR to complete some or all of the final version, you will need to pick somewhere to get your product hosted and sold. While there are many ecommerce platforms that can host and sell your digital products, Whop is the number one option for you.
With Whop, you can host digital products of any kind, from content products made with PLR to custom-built software and even private communities. So if you're selling ebooks, templates, courses, journals or anything else mentioned in this guide, you can do so with Whop.
Signing up as a seller can be done in less than 10 minutes, and it’s totally free–you only pay an industry-low 3% commission rate on your sales inside of a diverse digital marketplace that is a thriving ecosystem with active buyers and sellers.
On top of all that, you’ll be able to access a powerful custom dashboard where you can easily add and manage products, payout methods, and sales metrics so you can scale your business to the level that you deserve.
Sign up with Whop to make your very first dollar on the internet.
PLR Digital Products FAQ
Is reselling digital products legal?
When it comes to the legality of digital products, the biggest concern surrounding legality outside of content that is forbidden online is that of intellectual property rights. For example, pirating existing products and selling them as your own is illegal. However, you can shortcut your business similarly but in a legal manner by selling PLR products, which grant you the rights to sell pre-made products as your own.
Are there any downsides to selling PLR products?
While PLR products can greatly shortcut the product development phase of your digital products business, this should be done with some downsides in mind.
The first concern is that of product quality–PLR product quality can vary immensely, and it will hurt your brand reputation big time if you’re accused of shilling a low-quality info product. Take time to make sure the product quality isn’t overly generic or outdated before putting your name on and selling it.
Another concern surrounding PLR products is market saturation, where you might find competitors selling a nearly identical product, which can cause price wars or put you in direct competition with free product.
Where can I find PLR digital products?
PLR products have dedicated marketplaces, some of which have been around for a long time. Exact sites where you can get them include PLR.me, BuyqualityPLR.com, DigitalPLR.store, and ivorymix.com.
Be sure to read up on reviews on the platforms themselves and on individual products before committing to a purchase, and if possible, find free products to test the quality and fulfillment process from a certain vendor before committing to more products or potentially a membership.
Are there good alternatives to selling PLR products?
Rather than selling a PLR product as-is, you can use them as inspiration or an overall template that you can completely overhaul and revamp as your own. You can also package several different PLR products together into a custom offering that provides more value.
The alternative to selling a PLR product altogether would be to create a digital product completely from scratch, which will give you expanded freedom outside of the world of information products to software or other products with recurring revenue potential like communities. Using PLR products to enhance or diversify custom offerings is the best route to take if you want to compete and succeed as an online business owner.
